Critics of Tarte Cosmetics' luxury launch don't understand influencer marketing in the Middle East
Tarte Cosmetics officially takes the crown for most digital chatter so far in 2023. For the past week, the beauty brand has set TikTok and Instagram feeds alight with an influencer trip to the UAE, where the likes of Alix Earle, Meredith Duxbury, and Monet McMichael promoted its new foundation.